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Personal finance, demystified

Practical, India-specific guides on investing, retirement, tax and wealth building — written and edited by Ashok Tata · IRDAI-certified Point of Sales (POS) Insurance Advisor · 15+ years in investment planning & wealth creation.

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Tax planning for FY 2026-27

The new tax regime, deductions, mutual-fund taxation and India-specific tax saving.

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Retirement & FIRE in India

How much you actually need, FIRE math, and India-specific safe withdrawal rates.

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Mutual funds & investing

SIP vs lumpsum, equity vs debt, and how to evaluate a fund or a stock.

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Stocks & valuation

Fundamental analysis, blue-chip selection and reading the market cycle.

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Strategic Stock Selection: 6 Factors to Evaluate for 2026-27
Financial Planning

Strategic Stock Selection: 6 Factors to Evaluate for 2026-27

Master the art of fundamental analysis. We break down the 6 key metrics you must check before clicking that Buy button.

8 Dec 202520 min read
The 5 Best Blue-Chip Stocks for Your 2026 Portfolio
Financial Planning

The 5 Best Blue-Chip Stocks for Your 2026 Portfolio

Stability is king in a volatile market. We analyze the Big Five of the Indian market and why they remain the gold standard for long-term investors.

9 Jan 202615 min read
When Should Investors Use EV/EBITDA Instead of the PE Ratio? Expert Analysis
Financial Planning

When Should Investors Use EV/EBITDA Instead of the PE Ratio? Expert Analysis

Master advanced valuation metrics. Learn why the P/E ratio can be misleading and how EV/EBITDA provides a clearer picture for capital-intensive industries.

30 Jan 202628 min read
Earnings Per Share (EPS): What It Is and How to Calculate (Step-by-Step)
Financial Planning

Earnings Per Share (EPS): What It Is and How to Calculate (Step-by-Step)

The fundamental building block of stock market returns. We explain Basic EPS, Diluted EPS, and why it matters for your mutual fund portfolio.

11 Feb 202620 min read
Understanding the Bull Market: A Strategic Guide for 2026
Mutual Funds

Understanding the Bull Market: A Strategic Guide for 2026

Don't get swept away by the euphoria. Learn how to navigate a bull market with precision, identifying opportunities while managing your risk profile.

19 Dec 202518 min read
What is Market Value, and How Expensive is the Market Now? (2026 Update)
Mutual Funds

What is Market Value, and How Expensive is the Market Now? (2026 Update)

Is the Nifty 50 overvalued? We use Market-Cap-to-GDP and other 2026 indicators to tell you if you should be buying or waiting.

26 Mar 202614 min read
Are We Approaching a Market Bubble? 5 Key Indicators to Know
Mutual Funds

Are We Approaching a Market Bubble? 5 Key Indicators to Know

Bubbles are hard to see when you are inside them. We analyze the 2026 equity landscape for signs of froth and irrational exuberance.

8 Apr 202616 min read
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Personal finance fundamentals

Budgeting, salary planning and habit-building for long-term wealth.

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50-30-20 Rule of Budgeting: Meaning, Examples & How to Use It in India
Personal Finance

50-30-20 Rule of Budgeting: Meaning, Examples & How to Use It in India

The ultimate guide to mastering your personal finances using the 50-30-20 rule, specifically tailored for the Indian middle-class budget and lifestyle.

18 Aug 202512 min read
How Zero-Based Budgeting & the 1% Rule Build Wealth Slowly
Personal Finance

How Zero-Based Budgeting & the 1% Rule Build Wealth Slowly

The Get Rich Slow methodology. Learn how to account for every Rupee and how a tiny 1% improvement in your savings rate can change your life.

29 Aug 202515 min read
How to Start Investing with a ₹30,000 Salary – Step-by-Step Guide
Financial Planning

How to Start Investing with a ₹30,000 Salary – Step-by-Step Guide

The Low Budget, High Impact guide. How to optimize your expenses and start your SIP journey even with a ₹30,000 starting salary in 2026.

12 Nov 202528 min read
How to Start Investing with a ₹40,000 Salary: A Beginner's Step-by-Step Guide (2026)
Financial Planning

How to Start Investing with a ₹40,000 Salary: A Beginner's Step-by-Step Guide (2026)

Can you build wealth on a 40k income? Absolutely. We break down a realistic budget, insurance needs, and an investment plan for a fresh professional.

18 Feb 202625 min read
6 Habits That Keep You Poor: Breaking the Cycle in 2026
Personal Finance

6 Habits That Keep You Poor: Breaking the Cycle in 2026

Wealth is not just about how much you earn, but the habits you maintain. Discover the 6 critical habits that might be silently draining your wealth potential.

22 Sept 202512 min read
At 30 or 40: Is It Too Late to Start Investing? The 2026 Reality Check
Financial Planning

At 30 or 40: Is It Too Late to Start Investing? The 2026 Reality Check

Think you missed the boat? We analyze why starting your investment journey in your 30s or 40s is not just possible, but potentially more effective.

22 Jan 202618 min read
PPF Calculator: Why ₹5,000/Month for 15 Years Gives Less Than You Think
Personal Finance

PPF Calculator: Why ₹5,000/Month for 15 Years Gives Less Than You Think

₹5,000 monthly in PPF for 15 years sounds great — until you adjust for inflation. The honest math on PPF's real returns vs an equity SIP.

21 May 202614 min read
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Home loans & debt

Prepayment math, balance transfers and the buy-vs-invest decision.

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Sectoral & thematic plays

Long-horizon themes shaping the Indian economy through 2030.

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